Every business has some intellectual property (IP) and valuing those IP assets is becoming increasingly important in our tech focused world. Even bricks and mortar businesses, which historically did not have an IP portfolio, are being pushed into the virtual sphere causing them to become concerned with getting value from and for their IP assets. We will take a spin in the shoes of both a buyer and seller to outline best practices for getting the most value when buying or selling IP assets. This session will address the following:
- The landscape of evolving/hybrid intellectual property assets and what are they used to protect
- Sellers – How to prepare your IP assets for due diligence and maximize the value of the portfolio
- Buyers – Issues to look for when conducting due diligence and methods of limiting issues once the IP portfolio is acquired
This program is eligible for up to 1 Substantive Hour