Trademarks are all around us and they come in many forms. Brands are increasingly becoming central assets in a company’s value. But what is a good brand from a legal perspective?
During this conference, a panel of intellectual property lawyers will offer practical advice on how to develop a trademark so that it can be better registered and enforced against third parties, thus avoiding costs, delays and hassles. The panelists will present various practical considerations to keep in mind at the very beginning of the branding process, whether for a new product or service or for the company as a whole.
This conference will equip you to understand the importance of a good brand, not only from a marketing perspective, but also from a legal perspective, since the criteria under these two fields are generally different.
Agenda
- 8h à 8h30 - Arrival of participants and breakfast
- 8h30 -Login
- 8h30 à 10h - Presentation and question period
Cost
This training is offered free of charge.
Webinar materials and recording: If you are unable to attend the live training, choose the option to submit materials and recording on the registration page.
A confirmation of participation will be sent to you for your continuing education hours with the Barreau du Québec.
