Mavrck acquires Later, the leading social media marketing and commerce platform for small business owners and creators.
The combination was funded with a US$135 million strategic investment by global growth equity investor Summit Partners and represents a follow-on to the firm’s December 2021 US$120 million investment in Mavrck. Later will continue to operate as a standalone product and business unit.
Fasken advised Mavrck with a team that was led by Kareen Zimmer, and included Amy Carruthers, Brad Schneider, Clara Rozee, Enoch Chang, Jennifer Smith, Joseph Abboud Dager, Peter Cheng (Corporate and M&A), Mike Coburn (Tax), Lorene Novakowski (Employment & Privacy), Roger Kuypers (IP) and Antonio Di Domenico (Competition and Foreign Investment).
Jurisdiction
- British Columbia
