“Données personnelles et pub : les avocats appelés en renfort” by Delphine Jung, Droit-inc.
Droit-inc quotes Montréal lawyer Antoine Guilmain in an article on the use of personal information in advertising.
For Mtre Antoine Guilmain of the firm Fasken, this is a “new business model in which lawyers have a role to play in assessing new problems”.
This subject is even more important given that Mtre Guilmain believes that “it is not merely a trend. Behavioural advertising is a lucrative market in full expansion which is expected to diversify further”.