Industrial Alliance acquires Money Concepts and AEGON Dealer Services Canada

On July 1, 2008, Industrial Alliance Insurance and Financial Services Inc. ("Industrial Alliance" or "IA") completed the acquisition of National Financial Corporation, the parent company of AEGON Dealer Services Canada Inc., Money Concepts (Canada) Limited and National Financial Insurance Agency Inc. National Financial Corporation is a subsidiary of AEGON Canada Inc. This transaction strengthens IA's position as a leader in the distribution of mutual funds in Canada by expanding its diversified network of independent financial advisors. IA's two mutual fund dealerships, Investia Financial Services Inc., which includes Money Concepts financial franchises, and FundEX Investments Inc., have over $17 billion in mutual fund assets under administration and over 2,500 financial advisors, making IA one of the five largest non-bank owned mutual fund dealerships in Canada. Industrial Alliance is the fourth largest life and health insurance company in Canada. Industrial Alliance was advised in this transaction by a team from Fasken Martineau that included, among others, Jean G. Morency, Pierre-Yves Châtillon, Marie Carole Tétreault, René Roy and Nicolas Morin.