On December 21, 2016, the Quebec firm Influence Communication celebrated its 15th anniversary by acquiring a local business, Communication DEMO. It thereby consolidated its business model in order to pursue its expansion. As a result of this acquisition, Influence Communication has now become the most significant industry player in the media monitoring and analysis sector in Québec and one of the main players in Canada, with a portfolio of more than 400 clients. Influence will now have offices in Montréal and in Québec City. In the medium term, this 100% made-in-Quebec flagship plans to expand to the English-Canadian market by opening an office in Toronto very soon.