Skip to main content
Client Work

Traction Sales & Marketing Inc. (dba Traction on Demand) is acquired by Salesforce.com

Fasken
Reading Time 1 minute read
Share
  • LinkedIn

Overview

Client

Traction Sales and Marketing Inc. (dba Traction on Demand)

Traction Sales and Marketing ("TSM") completed a plan of arrangement under which Salesforce acquired TSM’s services business, and TSM’s product businesses were spun out to certain shareholders of TSM.

Fasken represented Traction Sales and Marketing Inc. with a team led by Iain Mant (M&A), and included Ally Bharmal (M&A) Michel Coburn (Tax), Roger Kuypers (IP), Lorene Novakowski (Employment), Shanlee von Vegesack (M&A), Reina Mistry (M&A), Marco Maduri (M&A), Brandon Deans (M&A), Mark Pontin (Litigation), Zaira Petruf (M&A and Tax), and Irina Costei and Sabrina Chang (Articling Students).

Jurisdiction

  • British Columbia

Team

  • Iain Mant, Partner, Vancouver, BC, +1 604 631 4734, imant@fasken.com
  • Michael Coburn, Partner, Vancouver, BC, +1 604 631 4832, mcoburn@fasken.com
  • Ally Bharmal, ICD.D, Partner, Vancouver, BC, +1 604 631 4987, abharmal@fasken.com
  • Roger A.C. Kuypers, Partner | Trademark Agent, Vancouver, BC, +1 604 631 4880, rkuypers@fasken.com
  • Mark Pontin, Partner, Vancouver, BC, +1 604 631 4932, mpontin@fasken.com
  • Shanlee von Vegesack, CFA, Partner, Calgary, AB, +1 604 631 4952, svegesack@fasken.com
  • Reina Mistry, Associate, Vancouver, BC, +1 604 631 3263, rmistry@fasken.com
  • Zaira Petruf, Associate, Vancouver, BC, +1 604 631 3139, zpetruf@fasken.com
  • Marco Maduri, Associate, Vancouver, BC, +1 604 631 4853, mmaduri@fasken.com
  • Brandon Deans, Associate, Vancouver, BC, +1 604 631 4776, bdeans@fasken.com
  • Irina Blair, Associate, Vancouver, BC, +1 604 631 3252, iblair@fasken.com
  • Sabrina Chang, Associate, Vancouver, BC, +1 604 631 4867, sachang@fasken.com