CDPQ and CVC Capital Partners complete the acquisition of a majority stake in the international group of digital and technology-focused advertising and marketing services agencies, composed of Vision7 International, We Are Social and fuseproject.
This transaction will create a unique global platform under the BlueFocus International banner headquartered in Québec City for the three agency groups.
The deal will provide investment in human, relationship and financial capital to advance the three agencies’ growth strategy focused on market expansion, building its next generation of tech and data capabilities and expanding its talent.
A Fasken team composed of Carl Tremblay, Anne-Marie Naud, Julien Langlois and Samuel Gosselin-Simard advised Caisse de dépôt et placement du Québec in connection with this transaction.
Jurisdiction
- Québec
