Canadian Trade Association strategizing for member promotion in public tenders, with a focus on carbon footprint reduction and compliance with provincial government’s international trade commitments

A Canadian trade association, aiming to increase the presence of its members' products in public procurement and enhance environmental sustainability, requested a legal review of international trade agreements. The association's objective was to incorporate technical specifications that promote their products and reduce the carbon footprint of goods and services procured by public bodies. Our legal analysis was crucial for aligning these environmentally-focused promotion efforts with the trade obligations of a provincial government, ensuring compliance with its international commitments.