Traction Complete Technologies Inc. in its C$5 million in growth financing led by Pender Ventures and Thomvest Ventures

Traction Complete, an account-based alignment platform has secured $5 million in growth financing led by Pender Ventures and Thomvest Ventures.
 
The new financing is the first substantial funding, following the spin-out from Salesforce-acquired Traction on Demand, founded by Traction on Demand’s Greg Malpass in 2019.

Fasken represented Traction Complete with a team led by Iain Mant (Corporate Finance & Securities) and Shanlee von Vegesack (Corporate Finance & Securities), that included Rasmeet Mohar (Corporate Finance & Securities), and Michael Coburn (Corporate Commercial).