Goodfood Market Corp. (“Goodfood”) acquires a controlling interest in Genuine Tea, a leading third-wave craft tea company.
The founding shareholders of Genuine Tea will continue to lead the company while retaining the remaining shares, with Goodfood holding an option to acquire these shares in the future.
This acquisition signifies the commencement of Goodfood’s strategy to curate a portfolio of innovative direct-to-consumer food and beverage brands. Goodfood plans to leverage its robust infrastructure, advanced technology, and culinary expertise to empower founders in expanding and scaling their businesses.
A Fasken team composed of Neil Kravitz, Laura Fabi and Lucas Noradounkian advised Goodfood Market Corp. in this acquisition.
Jurisdictions
- Québec
- Ontario
